Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a method to improve their information collection procedures. While it needs more technical knowledge than normal GTM and might introduce added prices, it can result in greater precision and even more reputable data
Pixel tracking makes use of a piece of code to register conversions on your web site. It's very easy to set up and less vulnerable to advertisement blockers.
1. Much more precise information
The traditional technique of tracking conversions on a web site, making use of pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more secure option that helps to bypass these limitations, as it's packed from your own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers a lot more precise information and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as phone calls and in-store check outs, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a lot less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback link.
2. Much better control over data.
Server-side tracking permits organizations to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can assist online marketers make more enlightened advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are typically blocked by advertisement blockers, which can lead to data collection disturbances and unreliable results. Server-side monitoring allows businesses to bypass these constraints and supply accurate, regular data that is less prone to interference.
This sort of monitoring also permits companies to track conversions that take place beyond the site, like call and in-store purchases. This is necessary because new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is much more reliable for services seeking to adjust to these changes.
3. Much less prone to scams
Server-side tracking allows businesses to adjust data hauls before it gets to third party endpoints, enhancing security and privacy. This is specifically essential as various browsers and systems increasingly alter just how they deal with cookies. As an example, in iOS 14, Safari will just supply first-party cookie data and will certainly not allow pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that took place outside of your site.
On top of that, server-side tracking enables you to record user data straight on your own servers. This removes dependancy on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a set of directions that informs your internet site's server what events to tape. This information is then sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate approach that makes use of a small piece of code on your web page to accumulate information from users.
4. Simpler to carry out
Server-side monitoring is a data collection process that happens on the site's very own web server, bypassing internet internet browser limitations. This implies that data accumulated by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the extent of data management and gives organizations much more control over transmission, making it typically much more trustworthy. Consequently, it's less susceptible to data difficulties triggered by points like a damaged link or an active advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion information similarly that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising affiliate tracking software tools on the server. This enables you to have more accurate data and aids make certain conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed by browsers and advertisement blockers.