Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's simple to set up and less prone to advertisement blockers.
1. Extra exact data
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring allows businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts much more ownership over the information they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking permits businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Typical pixel monitoring depends on JavaScript tracking codes that are positioned in website site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection interruptions and imprecise results. Server-side monitoring allows organizations to bypass these restrictions and give accurate, constant information that is less prone to disturbance.
This type of tracking additionally allows companies to track conversions that happen outside of the site, like telephone call and in-store acquisitions. This is essential considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for businesses seeking to adjust to these adjustments.
3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred outside of your web site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is a different technique that utilizes a little piece of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and provides organizations much more control over transmission, making it generally more dependable. As a result, it's less prone to data obstacles triggered by things like a broken link or an energetic ad blocker being mobile user engagement analytics installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more exact data and aids make sure compliance with privacy laws such as GDPR. Furthermore, it also stays clear of the monitoring constraints imposed by browsers and advertisement blockers.